( Our investment approach )

The people
we back.

We back ambitious founders building category-defining companies across North America, Europe and MENA, combining capital, experience and connections to grow beyond borders.

( At a glance )

Our commitment grows with you.

The first cheque is just the beginning. We continue backing founders as their companies grow, with follow-on investments reaching $15 million in individual companies.

Stage

Pre-seed, Seed & Series A

Investment

Up to $1 million on the first cheque

Geography

North America · Europe · MENA

( What we look for )

The founder behind the company

At the earliest stages, the business is still taking shape. We look at the opportunity and the person building it: how they think, what they understand and how they respond when things change.

  • 01

    A clear understanding of the problem

    You know whose problem you are solving, why it matters and what existing solutions leave unresolved.

  • 02

    Insight earned from customers

    You spend time with the people you serve and use what you learn to shape the product and the business.

  • 03

    The ability to learn and adapt

    You can hold a strong conviction while changing your approach when the evidence calls for it.

  • 04

    Ambition beyond your home market

    You see how your company could grow across markets and understand what it will take to get there.

  • 05

    The ability to bring people with you

    You can turn your vision into a team, earn trust and attract people who strengthen the business.

  • 06

    The confidence to listen and learn

    You actively seek feedback, welcome challenges to your thinking and turn what you learn into better decisions.

( Investment themes )

Where we see opportunity

Our focus connects three themes: technology that changes how businesses work, platforms that bring markets together and companies with the potential to define a category.

  • Enterprise Software & AI

    Helping businesses work smarter, automate and scale.

  • Fintech

    Making financial services simpler and more accessible.

  • E-Commerce & Marketplaces

    Connecting buyers and sellers in better ways.

  • Healthtech

    Improving access, care and health outcomes.

  • Sports Tech

    Advancing performance, participation and fan experiences.

  • Beyond sectors. Founders first.

    Great founders don't always fit a category. We're open to what you're building.

( Pitch us )

Building something we should know about?

Tell us about the problem, the opportunity and why you are the team to build it. We'd like to hear from you.

Pitch Us Meet the Team